Popularity and fame of Amazon Prime in the UK 2023, by generation

A survey conducted in the last quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of Amazon's subscription service Amazon Prime. 97 to 99 percent of respondents representing each generation were familiar with the platform. On average, appreciation for Amazon Prime was just 69 percent in the UK over the surveyed time period, with Generation X bringing the average down.

一项于2023年最后一个季度进行的调查揭示了英国（UK）不同世代成年人对亚马逊（Amazon）会员服务亚马逊Prime的感知。在各个世代中，97%至99%的受访者对该平台均有了解。在调查期间，英国对亚马逊Prime的平均满意度仅为69%，而X世代则拉低了这一平均值。