When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content
收藏University of Hamburg2025-08-13 更新2026-04-17 收录
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资源简介：
The uploaded files contain all data, code and the publication (manuscript + appendix) for the paper "When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Contents".
提供机构：
Heynicke, Magdalena; Rosada, Julia; Heitmann, Mark
创建时间：
2025-08-13
