Onsite Search - Product demand analysis on retail sites and marketplaces

Similarweb digital data provides real-time insights into the digital performance of any company with an online presence.

Identify the most popular products and brands consumers search for on Amazon, Target, Walmart and Youtube. Track the demand via Similarweb’s onsite search volume data and correlate it with product views and purchase dataset to understand the current market conditions and buying appetite.

Use Cases:

- Consumer goods analysts and research teams - understand which brands and products consumers are searching for to keep up with market demand
- Private investors - benchmark your asset’s eCommerce performance against its competitors by understanding brand’s popularity on the leading marketplaces

Dataset fields include:

- Site
- Platform
- Country
- Unique users
- Visits
- Date
- Onsite Search Keyword

Available sites ready for testing (other sites can be tested on request):

- Amazon.com
- Target.com
- Walmart.com
- Youtube.com

Other eCommerce sites and retailers can be added on demand

Available in paid offering:
Granularity daily, weekly, monthly.
Daily data 48-72 hour lag.
3 years of history.

搜集汇总

背景与挑战

背景概述

该数据集提供Amazon、Target等零售平台的实时搜索关键词与用户行为数据，包含站点访问量、搜索热词等字段，支持消费趋势分析和竞品对标。数据更新频率涵盖日/周/月粒度，最长可追溯3年历史记录。