Media Behavior and Judgement on the Media

Use of media for information about products.

Topics: Use of media for purchase decisions; judgement on the reliability
of product information in the individual media; last acquisition and media
used for aid in this; assessment of the quality of these reports.

Demography: age; sex; marital status; religious denomination; school education;
occupation; employment; household income; size of household; composition of
household; head of household; city size; state.