Factors influencing female consumers to try K-beauty products Malaysia 2021

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 56 percent of female Malaysian respondents would try a Korean beauty product if it was recommended to them by family and friends. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

在Rakuten Insight进行的护肤及美容产品调查中，截至2021年7月，56%的马来西亚女性受访者表示，如果家人和朋友推荐，她们愿意尝试韩国美容产品。韩国美容产品，亦称K-beauty，近年来在流行度和市场份额上均有所提升，尤其是在亚洲市场。亚洲消费者普遍认为，K-beauty产品更符合他们的护肤需求。