Apple App Store: distribution of global app downloads 2018-2020, by source

From 2018 to 2020, search has consistently remained the preferred download source for apps on the Apple App Store worldwide. In 2020, 59 percent of iOS users downloaded apps after finding them through their app store search tool, making the category regain three points from the previous year as app download source. App referral was confirmed to drive the second highest share of downloads, while downloads generated via browsing accounted for around seven percent of the total downloads.

自2018年至2020年，在全球范围内，搜索功能始终是Apple App Store上应用下载的首选来源。在2020年，59%的iOS用户通过应用商店的搜索工具找到应用并进行下载，使得该类别在应用下载来源方面相较于上一年度恢复了三个百分点。应用推荐被证实是推动下载份额第二高的因素，而通过浏览产生的下载则占总下载量的约七个百分点。