Backlink and Site Authority Metrics with Daily & Monthly Histories - Demo

Leverage one of the most comprehensive linkgraphs of the internet outside of major search engines to inform your content strategy, business intelligence initiatives, machine learning models, and more. Refreshed every 3 days for over half a decade, Moz’s link index contains current and historic data about over 44 trillion links. Derived from the results of this link crawl, Moz's Domain Authority and Page Authority scores are calculated for over 800 million internet root domains and 8 billion pages respectively and are some of the most well-regarded metrics in the SEO industry for assessing a site’s ranking potential and credibility. However, their relevance extends far beyond SEO professionals, encompassing anyone seeking to evaluate the prominence and impact of a website's online presence.

Table Details & Fields Included:
This free trial dataset contains one table describing over half a million sites randomly sampled ranking URLs in Moz’s 25 billion parsed Google search engine result pages, and pages linking to moz.com. Each entry in the dataset contains:

- The page URL, subdomain, root domain, and HTTP response code
- Proprietary Moz metrics Domain Authority, Page Authority, and Spam Score, which represent the estimated ranking power and SEO toxicity of the domain or page
- A link propensity score, which represents the likelihood of the associated root domain linking out to external pages
- Counts of total pages linking to and from the page and associated root domain, including total links, nofollow links, external links, deleted links, and more
- Daily and monthly histories (60 days and 32 months, respectively) for Page Authority and link counts

Expected Workflow:
- Request access on this listing
- Download the dataset as a secure Snowflake data share
- Query in Snowflake (see sample queries below)
- Make your data actionable in minutes

About Moz:
Moz is a leading figure in the SEO industry, and our software is used daily by countless SEO professionals and digital marketers to help them succeed in organic search. Our data can provide valuable business intelligence insights for data professionals across various business intelligence fields, including but not limited to SEO. Authority scores and link counts can reveal new dimensions for internal or competitive analysis and enhance market research across industries or topics. In combination with other data sources such as search engine rankings, our link graph and its derived metrics can improve modeling or forecasting and inform a deep understanding of the search ecosystem - for example, by surfacing SEO opportunities where the top results for high-volume search terms are occupied by low-authority pages, or acquisition and partnership opportunities where the top results come from highly-linked but under-monetized domains.

搜集汇总

背景与挑战

背景概述

该数据集基于Moz的互联网链接图，提供超过44万亿链接的当前和历史数据，包括域名权威、页面权威等SEO指标，覆盖超过8亿个页面。它支持每日和月度历史记录，适用于内容策略、商业智能和机器学习模型，数据每3天更新一次，已持续五年以上。