Multichannel Spillovers from a Factory Store
收藏NBER2013-06-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w19176
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资源简介：
We study how the opening of a factory store impacts a retailer's demand in its other channels. It is possible that a factory store may damage a retailer's brand image and lead to substitution away from its higher quality core channels. Alternatively, the opening of a factory store may have positive
提供机构：
美国国家经济研究局
创建时间：
2013-06-01
