Species representation and associated conservation status.

The number of instances and percentage of corresponding YouTube® videos published between 2006 and 2019 associated with search terms explored, wherein key exotic wild cat (a, n = 203) and primate (b, n = 143) species were identified. A multiple response analysis was considered as some videos featured multiple species. The frequency describes the number of videos in which each species appeared, whereas the percentage represents the number of videos each species appeared in as a percentage of all wild cat or primate videos. Instances where primate or exotic wild cat videos featured more than one associated species have been included. Species with a frequency equal to or less than one have been excluded from the table.