Consumer data with socio-political attitudes

We have applied political models to consumer data, which adds a unique layer of consumers' attitudes towards social and political issues. This information is appended to the consumer files as either scores, or raw string values. The data includes an enriched record per customer, which contains their contact information, commercial consumer attributes (shopping behavior, donation behavior, etc.). In addition, it includes scores for each consumer and their views towards partisan politics, hot-button social issues (healthcare, gun control, abortion, etc.). This can be extremely helpful for political campaigns, or for non-profit activities. Upon request, this data can be appended with targeting parameters as well (advertisement hashes and IDs).