eCommerce Benchmark KPIs: DIY in Malaysia

In 2023, next to an add-to-cart rate of 7.5%, a cart abandonment rate of 74.7%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for DIY in Malaysia also consist of an AOV of US$155.4, a discount rate of 8.7%, and a return rate of 4.7%.

于2023年，马来西亚DIY电商领域的基准关键绩效指标（KPI）包括7.5%的添加购物车率、74.7%的购物车放弃率、1.9%的转化率，同时亦涵盖平均订单价值（AOV）为155.4美元、8.7%的折扣率和4.7%的退货率。