Theoretical logic, practical dilemma and optimization path of digital technology enabling high-quality development of rural cultural tourism

In the era of mass tourism, tourism has become an important driving force for economic growth. As the quality of national cultural tourism demand improves, the rural cultural tourism industry is in urgent need of transformation and upgrading. From the perspective of “production-circulation-consumption”, the study explores the theoretical logic of digital technology enabling the high-quality development of cultural tourism in rural areas, and concludes that digital technology has a positive driving effect on the high-quality development of rural cultural tourism, especially in the reorganization of the allocation of cultural tourism resources, innovation of cultural tourism products, upgrading of the circulation system, and enhancement of the ability of consumer services, which has a significant role in promoting the development of cultural tourism. It has a significant role in promoting the development of rural culture and tourism. However, at present, the digital divide in rural areas is highlighted, the power of resource transformation is insufficient, the governance system of digital space is missing, and the internal power of value transformation is insufficient, which restricts digital technology from empowering the high-quality development of digital cultural tourism in rural areas. To this end, we should establish a standardized system, strengthen the supervision of the new production organization system, improve the modern circulation system, and optimize the “three new” relationship of consumption in the digital context. In this way, we can promote the high-quality development of rural cultural tourism empowered by digital technology.