Instagram: U.S. engagement rates of influencers 2023, by followers

Between January and June 2023 in the United States, Instagram influencers with an audience of between five and 10 thousand followers had an average engagement rate of 5.15 percent. This was the highest among all influencers using the platform. Instagram influencers with over one million followers achieved an engagement rate of 2.54 percent.

在2023年1月至6月期间，美国Instagram上拥有5万至10万粉丝的网红的平均互动率为5.15%，这一比率在所有使用该平台的网红中位居最高。而拥有超过一百万粉丝的Instagram网红的互动率为2.54%。