AI_data Mohamad Bash.csv

the study’s population was all consumers who follow social media influencers.The researcher used a mixture of two sampling techniques namely, convenience and snowball (Stratton, 2021), to enroll participants for the study. Thus, the researcher first reached out to known individuals in Bengaluru, Karnataka, to recruit them for the study. These individuals reached out, in turn, to known others to invite them to take part in the study. A Google Form was used to administer the questionnaire to the participants. All the questions were uploaded into a Form and a link to the site was circulated among the respondents.Overall, 565 persons participated in the study. Of these, 45 responses had to be eliminated as they were not complete. Hence, 520 individuals finally constituted the sample for the study. The majority of the participants were in the age group of 18-30 years (72.3%). It could be seen that the gender distribution was slightly skewed towards male participants as 58.3% of them were male. Additionally, the majority of the participants (41%) were graduates and currently employed (87.1%). Overall, the participants’ demographic profile signified that they were reasonably educated and had the capacity to earn. Moreover, the comparative youth of the participants (age group 18-30 years) indicated that the sample of the study were well-qualified to provide insights regarding the consumers’ response to human and virtual