Gener8 | E-Receipt Data | 27M+ Transactions covering 100+ UK Retailers | GDPR-Compliant

Gener8's e-receipt product stands out due to its unique data acquisition method. The data is primarily sourced through the active consent of a panel of users who opt to share their e-receipts, by using Gener8's B2C apps. This approach ensures the data's authenticity and quality, setting it apart from traditional data collection methods. This rich dataset caters to various use-cases and verticals within the digital economy. It's particularly valuable for businesses, market researchers, and analysts seeking insights into consumer behavior, market trends, and competitor analysis. The primary use-cases encompass company performance, customer profiling, market research, advertising effectiveness, and product development. In Gener8's broader data offering, this e-receipt product serves as a foundational element. It provides real-world transaction data, which can be seamlessly integrated with other data sources to create a comprehensive, multi-dimensional view of consumer behavior and market dynamics. Whether utilised on its own or in conjunction with Gener8's other datasets, e-receipt data plays a pivotal role in helping businesses make data-driven decisions and gain a competitive edge in the digital landscape.

搜集汇总

背景与挑战

背景概述

该数据集通过用户主动授权采集电子收据，包含英国100多家零售商的超过2700万笔交易，符合GDPR规范。它为企业、市场研究者和分析师提供消费者行为、市场趋势等洞察，支持商业决策与竞争分析，并可作为基础数据与其他来源整合，构建多维市场视图。