eCommerce Benchmark KPIs: Footwear in Sweden

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 78.1%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Footwear in Sweden also consist of an AOV of US$113.7, a discount rate of 9.4%, and a return rate of 13.8%.

于2023年，瑞典鞋类电子商务的基准关键绩效指标（KPI）除13.4%的加入购物车率、78.1%的购物车放弃率和2.9%的转化率外，还包括平均订单价值（AOV）为113.7美元、折扣率为9.4%以及退货率为13.8%。