Amazon usage among independent businesses in the U.S. 2022

According to a January 2022 survey of U.S. independent brands selling on Amazon, 63 percent of responding brands stated that they used the platform because there was no true alternative to reach most online shoppers. In turn, 15 percent of respondents believed Amazon represented a great opportunity to grow their business.

根据2022年1月对美国在亚马逊上销售的独立品牌的一项调查，63%的受访品牌表示，他们选择该平台是因为缺乏真正的替代方案以触及大多数在线消费者。相应地，15%的受访者认为亚马逊为他们提供了巨大的商业增长机遇。