Leading social networks for shopping in Germany 2023, by generation

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, 64 percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly 65 percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

在2023年第二季度，Instagram与TikTok成为德国Z世代消费者购买产品的最受欢迎的社交媒体平台。根据一项调查，64%的18至26岁受访者表示已在Instagram上进行了购物，而在TikTok上，大约65%的受访者表示已经购买过商品。另一方面，在年长一代中，Facebook成为了他们进行购物的首选社交媒体网络。