Jewelry and accessories: Retail sales share in Germany 2013-2018, by online/offline

This statistic presents the online penetration of jewelry, watches and accessories retail in Germany, showing the share of online and offline retail sales in 2013 and with a forecast for 2018. In 2013, online sales made up 6.8 percent of retail sales of jewelry, watches and accessories in Germany. This is predicted to increase to 11 percent by 2018. Still however, offline sales are the main dominant force within this industry. This may primarily due to the fact that items such as watches need to be tried and tested before purchase. In Germany there are currently 2903 jewelry and bijouterie manufacturers.

本统计数据显示了德国珠宝、手表及配饰零售的在线渗透率，展示了2013年线上线下零售销售的份额，并对2018年进行了预测。2013年，在线销售占德国珠宝、手表及配饰零售总额的6.8%。预计到2018年，这一比例将增至11%。然而，尽管如此，线下销售仍然是该行业的主导力量。这或许主要归因于诸如手表等商品在购买前需要进行试用和检验的事实。目前，德国共有2903家珠宝及饰品制造商。