Apps in selected categories collecting data types from global iOS users 2023

As of May 2023, product interaction data were the most commonly collected data points, with 94 over the 100 analyzed apps reporting to collect such data. User ID and crash data were collected by by 93

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Data collection and tracking on global iOS apps 2023, by category

Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category

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Data tracking on global iOS apps 2023, by category

Number of data points collected on iOS apps used to track users worldwide as of May 2023, by category

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