Media & Entertainment - SAMPLE

SAMPLE - Alliant Media and Entertainment audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of product verticals and intent to move.

Samples/Tables Included:
-Streaming Services
-Movies and TV Shows
-Video Games
-Musical Genres
-Newspapers
-Dating Websites
-Concert Attendees

Sample Fields Included:
- Ancestry.com Buyer Propensity
- Barnes and Noble Buyer Propensity
- DraftKings Buyer Propensity
- Live Nation Buyer Propensity
- Match.com Buyer Propensity
- Netflix Buyer Propensity
- Fast & Furious
- New York Times
- Fortnite
- Horror & Suspense