Media & Entertainment - SAMPLE

SAMPLE - Alliant Media and Entertainment audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of product verticals and intent to move.

Samples/Tables Included:
-Streaming Services
-Movies and TV Shows
-Video Games
-Musical Genres
-Newspapers
-Dating Websites
-Concert Attendees

Sample Fields Included:
- Ancestry.com Buyer Propensity
- Barnes and Noble Buyer Propensity
- DraftKings Buyer Propensity
- Live Nation Buyer Propensity
- Match.com Buyer Propensity
- Netflix Buyer Propensity
- Fast & Furious
- New York Times
- Fortnite
- Horror & Suspense

搜集汇总

背景与挑战

背景概述

该数据集通过整合电商数据与线下消费数据库，构建媒体娱乐受众群体，用于预测建模以识别具有相似特征的潜在消费者。它涵盖了流媒体服务、影视节目、视频游戏等多个娱乐领域的样本表和购买倾向性字段。