Top reasons for cross-border e-commerce in Europe 2023

Lower prices were the top reason for European e-commerce shoppers to shop internationally in 2023. Half of surveyed respondents from ten European countries indicated that they engage in cross-border e-commerce because prices are lower than in their own countries. A wider choice of products was also named as a reason from shopping abroad.

2023年，对欧洲电子商务消费者而言，价格下调是选择跨境购物的主要原因。在来自十个欧洲国家的受访者中，有一半人表示，他们参与跨境电子商务的原因在于商品价格相较于本国更低。此外，海外购物的产品种类更加丰富也被列为一个重要因素。