Dataset Content Creation as a Catalyst for MSME Growth
收藏Mendeley Data2026-04-09 收录
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https://data.mendeley.com/datasets/44xdkmybkj/1
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资源简介：
This dataset contains comprehensive interview transcripts from 20 Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia, focusing on their content creation strategies and digital marketing practices. The interviews were conducted between October-December 2024 as part of a qualitative research study examining the role of content creation in MSME business growth.
提供机构：
Bina Nusantara University
