平台会员使用塔斯丁点餐省钱数据集

1. 省钱基准定义：以塔斯汀门店菜单价或官方APP原价作为计算基准。
2. 省钱金额计算模型：单次节省金额 = 门店标价 - 平台实付价格；累计节省金额 = ∑所有通过平台在塔斯汀下单的节省金额。
3. 数据记录维度：
- 消费行为：记录消费时段（如午餐、晚餐、夜宵）、订单类型（堂食、打包）、商品品类（汉堡、小吃、饮料）等。
4. 会员省钱档案：为每位会员生成专属的"塔斯汀省钱档案"，清晰展示总订单数、总省钱额及省钱趋势。

1. Cost-saving Benchmark Definition: Take the menu price of Tastin stores or the original price of the official APP as the calculation benchmark.
2. Cost-saving Amount Calculation Model: Single-time savings amount = Store listed price - Actual payment price on the platform; Cumulative savings amount = ∑ of all savings amounts from orders placed at Tastin via the platform.
3. Data Recording Dimensions:
- Consumption Behavior: Record consumption time slots (e.g., lunch, dinner, late-night meal), order types (dine-in, takeaway), product categories (hamburgers, snacks, beverages), and other related items.
4. Member Cost-saving Profile: Generate an exclusive "Tastin Cost-saving Profile" for each member, which clearly displays the total number of orders, total savings amount, and savings trends.

搜集汇总

背景与挑战

背景概述

该数据集由贵州品好科技有限责任公司申请，规模为8.13GB，每日更新，专注于平台会员在塔斯丁点餐的省钱行为分析。其关键特点包括通过计算门店标价与平台实付价格的差值量化节省金额，并记录消费时段和商品品类等维度，用于培养会员消费习惯、优化优惠推荐和评估品牌合作效果，旨在提升用户复购率和平台粘性。