Somaliland (2014): The Dallada Badbaadada Hooyada Project to Improve Maternal and Child Health through Mobile Technology

DBH Simulation Study Overview While the local market has proven to be receptive to mobile technology and mhealth approaches (piloted by Somtel, for instance), PSI Somaliland undertook this market study to better understand how the DBH platform should be rolled out to ensure that key components are delivered efficiently and effectively. This study aims to answer the following questions from clients, providers, and program implementers to determine the viability of the DBH platform as it is currently proposed, and to learn how to improve upon its design: 1. What is the best method of content and information delivery? (Voice messages vs. call centers) 2. What value can the DBH platform bring to each involved party? 3. What improvements can be made to the existing process design?