eCommerce Benchmark KPIs: Beverages in Ukraine

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 72.1%, and a conversion rate of 3.5%, the eCommerce Benchmark KPIs for Beverages in Ukraine also consist of an AOV of US$63.1, a discount rate of 11.6%, and a return rate of 1.8%.

于2023年，乌克兰饮料电商行业的关键绩效指标（KPI）除却12.5%的加入购物车率、72.1%的购物车放弃率及3.5%的转化率之外，还包括平均订单价值（AOV）为63.1美元、11.6%的折扣率和1.8%的退货率。