DEVELOPING INTERNATIONAL COOPERATION THROUGH DIGITAL PLATFORMS IN THE TOURISM SECTOR AND THEIR EFFECTIVENESS

The rapid development of digital technologies has fundamentally transformed the global tourism industry. Digital platforms have become essential tools for enhancing international cooperation, improving service quality, expanding market access, and increasing the overall efficiency of tourism activities. This article examines the role of digital platforms in fostering international collaboration within the tourism sector and evaluates their effectiveness from economic, technological, and managerial perspectives. The study analyzes key types of digital tourism platforms, explores their impact on cross-border partnerships, and identifies challenges and future opportunities for sustainable tourism development. The findings suggest that digital platforms significantly enhance international cooperation by reducing transaction costs, increasing transparency, and facilitating innovation, while also requiring strategic governance and digital readiness.