Adult views on targeted advertising in the U.S. 2019, by gender

This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 29 percent of male respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, however, a further 49 percent thought this kind of advertising was an inappropriate use of personal data.

本统计数据揭示了截至2019年5月，美国成年人对精准广告的认知。调查结果显示，29%的男性受访者认为精准广告是他们了解感兴趣产品的便捷途径，然而，另有49%的人认为此类广告对个人数据的运用并不恰当。