Leading brands on Facebook from India 2020, by number of fans

With almost 18 million likes on its Facebook page, State Bank of India was the most popular Facebook brand in the country as of December 2020, followed by Hyundai India with a little over 12 million likes. Overall, telecom providers in the country seemed to be popular on the social network, along with retail, owing to digital advertising that had high engagement levels. Digital India As of 2019, India’s internet penetration rate was around 48 percent and it was estimated that by 2023 there will be over 666 million internet users in the country. From the overall internet usage, social media sites like Facebook and WhatsApp were the most popular. In fact, India had over 281 million Facebooks users as of 2018 and it was expected to reach over 444 million by 2023. Social media in the mix Facebook certainly holds a top position in today’s brand marketing mix in the country with a market share of over 86 percent. The power of social media lies in its ability to reach out to and closely engage with a large number of people, all at a very low cost. Evidently, advertisers are cashing in on this digital tide by keeping their social media pages flush with activity.

截至2020年12月，印度国家银行在Facebook上的页面获得近1800万点赞，成为国内最受欢迎的Facebook品牌，其后是拥有略超1200万点赞的现代印度。总体而言，得益于高参与度的数字广告，本国的电信服务提供商在社交网络上颇受欢迎，零售业亦然。至2019年，印度的互联网渗透率约为48%，预计到2023年，该国互联网用户数量将超过6.66亿。在整体互联网使用中，社交媒体网站如Facebook和WhatsApp最受欢迎。实际上，截至2018年，印度已有超过2.81亿Facebook用户，预计到2023年将超过4.44亿。社交媒体作为品牌营销组合中的核心要素，Facebook在当前的市场份额超过86%。社交媒体的力量在于其能够以极低的成本触及并紧密地与大量人群互动。显然，广告商正通过保持其社交媒体页面活跃，乘着这股数字浪潮获利。