Types of internal company data/information in articles using internal documents from different types of companies (n = 361 articles).

1The totals in this column equal the number of articles using a particular type of data, minus instances of duplicate classification by type of company within category of type of data. These instances were: Other types of data were used by articles classified as both tobacco and transportation, both mining and manufacturing, and both tobacco and alcohol, and quantitative data from internal company studies were used by the article classified as both mining and manufacturing. The overall column total is not shown, as it is greater than the total number of included articles (n = 361) because several articles used multiple types of internal documents.2The totals in this row equal the total number of articles for each type of company, minus instances where articles used multiple types of data, of which there are too many to list. The totals for the columns are therefore not equal to the sum of the classifications within the columns. The overall row total is not shown, as it is greater than the total number of included articles (N = 361) because three articles were classified with two types of companies.