Unified Data Share for App Lifecyle

Your business data comes from various sources, shapes and forms.
Mix-and-Match data and make smart business decisions on your terms.

data.ai on Snowflake Lite gives you access to our industry leading app market data at scale with very low levels of latency. Our data is collected from a variety of sources including iOS and Google Play stores, independent user panels and more. We then blend it and produce estimates and recommendations leveraging our sophisticated machine learning models.

We empower you to be creative:

- Formulate your unique app performance insights and dashboards.
- Create your own Competitive Intelligence scenarios in the app market.
- Scale up and automate your App Store Optimization efforts.
- Introduce efficiencies into your Ad Monetization efforts.
- Backup your Product Roadmap plans with fresh data.
- Create calculated metrics inline with your business use cases.

For the App Performance workflow fields include:

Fields Included:
Total downloads
Free downloads
Paid downloads
Total revenue $
Usage penetration %
Average active users
Penetration %
Installed base
Open rate %
Average sessions per user
Average session duration
Average time per active user
Average bytes per session
Average bytes per user
Session % share of category
Total time, all users
Total sessions, all users
Average active days of use
Bytes % share of category
Average active days of use %
Install base country share %
Share of WiFi usage %
Share of category time %
Retention: Standard and Extended

Dimensions:
Country
Platform
Device
Market
Category
Publisher
Company
Parent Company

搜集汇总

背景与挑战

背景概述

该数据集提供跨平台应用市场综合数据，整合iOS/Google Play商店等多源信息，涵盖下载量、用户活跃度、市场份额等核心指标，支持应用性能分析、竞品监测等业务场景。数据维度包含国家、平台、设备等分类属性。