Sales value of Hanfu on Alibaba platforms China 2024, by product type

In January 2024, Alibaba's e-commerce platforms recorded a sales value of 329 million yuan for Hanfu skirts, which accounts for almost 90 percent of the total sales value of Hanfu* (traditional Chinese fashion) on those online platforms. The main product of Hanfu skirts is Mamianqun (or "horse-faced skirt"), which has become a hit in China's fashion market.2024年1月，阿里巴巴旗下的电商平台录得汉服（传统中式服饰）裙装销售额达3.29亿元人民币，占该平台汉服总销售额的近90%。汉服裙装的主要产品为马面裙（亦称“马面裙”），已成为中国时尚市场的热门产品。