Epsilon – Restaurant

**Overview**
Connect with your guests and prospects using the largest U.S. transaction-based consumer marketing file for marketing purposes.

Epsilon’s restaurant category data enables brands to refine audiences by number of purchases, channel of purchase and frequency of spend across restaurant type and food preference. Combined with our other demographic and behavioral information choose the audience that best describes your customers.

**Use cases**
- Access transactional data from hundreds of merchants in categories such as casual, fast casual, quick serve, and fine dining.
- Reach relevant brand audiences at scale by selecting consumers most likely to buy using purchase behavior propensity segments.
- Improve personalization of creative and messaging with industry leading demographic and lifestyle attributes.

**Sample Segments**
- Fast Food/QSR Purchasers
- Delivery Pizza Restaurant Customers
- Sit Down Casual Dining Purchasers
- Restaurant App Users
- Restaurant Gift Card Purchasers

**Data sources**
- Transactional data: The most transactional data for marketing purposes, exclusive to Epsilon with 46B transactions across 100M households. 2 years of category, merchant and spend activity from credit and debit cards, updated quarterly.
- National US consumer data: The #1 ranked consumer file providing 1,000+ attributes on 250M consumers and 120M households. Ethically sourced and compiled from 30+ public and partner data sources. Updated every 6 weeks.
- Survey data at scale: Proprietary, opt-in consumer data with unique information on dining behaviors and habits directly from consumers.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/