Buzz Dynamics
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Dissertation Project Haiduk, Carolin, Thomas Schreiner, and Timo Mandler (2021), “The Impact of Pre-Release Consumer Buzz Dynamics on New Product Success”, Working...
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Dissertation Project Haiduk, Carolin, Thomas Schreiner, and Timo Mandler (2021), “The Impact of Pre-Release Consumer Buzz Dynamics on New Product Success”, Working...