Enhancing User Attitudes through Mobile Marketing: The Roles of Informativeness and Brand Satisfaction in Social Media Advertising RESPONSE DATA

This dataset contains response data collected for the research titled “Enhancing User Attitudes through Mobile Marketing: The Roles of Informativeness and Brand Satisfaction in Social Media Advertising.” The data were obtained through an online questionnaire distributed among Gen-Z respondents. The dataset includes variables related to attitude toward social media advertisement, mobile marketing, informativeness, and brand satisfaction.