Reader Analysis 1964

Quantitative recording of reading habits.

Topics: Magazines and picture magazines read; frequency of reading;
place of reading; purchase of magazines; magazine subscription club;
reading daily newspapers; advertising noticed on the radio and on the
two television stations; acquisition of durable economic goods in the
last year; accumulating capital; use of cosmetics articles; consumption
of semi-luxury foods, tobacco and alcohol; possession of drivers
license; residential property.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; employment; income; size of
household; composition of household; head of household; state;
possession of durable economic goods; possession of assets.

Interviewer rating: willingness of respondent to cooperate; type of
building; degree of urbanization of residential area; weekday of
interview.