Attitude to environmentally friendly products in the UK 2014, by consumer segment

This statistic shows a distribution of consumers according to their attitudes to environmentally friendly products in the United Kingdom (UK) in 2014. Using survey data, TNS applied a segmentation analysis identifying consumers into four groups in terms of their attitudes to green issues and environmentally friendly products. The results showed that 27 percent of UK consumers are 'concerned citizens', that is, they are willing to pay for environmentally friendly products but not 100 percent convinced by how effective they are. The smallest of the four segments were the issue sceptics, with 19 percent believing the dangers to the environment are overstated.

本统计数据显示了2014年英国（UK）消费者对环保产品态度的分布情况。通过调查数据，TNS公司运用细分分析法，将消费者根据其对绿色议题和环保产品的态度划分为四个群体。结果显示，27%的英国消费者属于‘关注公民’群体，即他们愿意为环保产品付费，但并非完全确信其有效性。在四个群体中，对议题持怀疑态度的群体规模最小，占19%，他们相信对环境危害的表述被夸大了。