THEORETICAL FOUNDATIONS OF THE TRANSITION TO INNOVATIVE MANAGEMENT AND THEIR IMPROVEMENT IN HIGHER EDUCATION

This study explores the theoretical foundations of the transition to innovative management in higher education and examines key directions for its improvement. The research analyzes contemporary approaches to university governance, focusing on organizational change, innovation diffusion, strategic management, and digital transformation. It highlights the growing need for higher education institutions to adopt flexible, decentralized, and technology-driven management models in response to globalization and increasing competition. The study also emphasizes the importance of leadership, stakeholder engagement, and institutional culture in implementing innovative management practices. Furthermore, it identifies major challenges such as resistance to change, limited resources, and competency gaps among management personnel. The findings suggest that sustainable innovative management requires an integrated approach combining strategic vision, digital tools, and continuous capacity development. Overall, the study contributes to understanding how higher education institutions can enhance efficiency, adaptability, and competitiveness through innovative management practices.