Crypto-Gambling and Sport: A Database of Sponsorship Partnerships and Activations, 2008–2025

This dataset comprises 602 sponsorship and promotional partnerships between 61 crypto-gambling operators and 475 sports entities (clubs, governing bodies, athletes, competitions) worldwide, 2008–2026. It includes partnership type and activation data (e.g. front-of-shirt sponsorship, official betting partner status), operator UK licensing status, and a content-coded sample of 1,790 promotional tweets. Compiled as part of the UKRI-funded rapid evidence review "Crypto-Gambling and Sport: A Rapid Evidence Review of Practice and Literature" (Coventry University and Birmingham City University). Full field definitions are provided in the Data Dictionary sheet.