eCommerce Benchmark KPIs: Global Grocery

In 2023, next to an add-to-cart rate of 14.2%, a cart abandonment rate of 67.6%, and a conversion rate of 4.6%, the eCommerce Benchmark KPIs for the global Grocery market also consist of an AOV of US$88.6, a discount rate of 12.3%, and a return rate of 6.1%.

至2023年，全球杂货市场电子商务基准关键绩效指标（KPIs）包括14.2%的加入购物车率、67.6%的购物车放弃率、4.6%的转化率，此外还包含平均订单价值（AOV）为88.6美元、12.3%的折扣率和6.1%的退货率。