Interactive Experience Dataset of the National Museum of Chinese Writing

This dataset was collected to investigate the effects of four distinct exhibition visiting modes (traditional static display, screen-physical hybrid interaction, screen-based interaction, and physical interaction) on overall user experience in a cultural heritage context. Data were gathered from 168 museum visitors (N = 168) at the Chinese Character Museum, measuring four key post-visit outcomes: learning motivation, cognitive workload, system usability, and visitor engagement.