Market basket analysis of drug store in seasonal period

One of challenges for a retail store that invested in data collecting method is how to use that data with important information from databases to gain a competitive advantage. To set up a store both online and offline company needs to plan how to do a product arrangement or how to do marketing activity. In this research is a study of Market Basket Analysis is the one of data mining technique, MBA approach to determine which product are purchased together by customer in other words, if customer buys a product, what is the probability that they will buy another product in same basket. In this research use a data of drug store from 2018 to 2020 and grouping data together in seasonal period to see customer behavior in each season that how are they buy product in same basket together. Research use Rapid Miner Studio for analysis of item set. Theobjective of market basket analysis is to use information from analysis to generate more volume of sale of company by crate a promotion, cross sale, product recommendation,position to put a product together and etc. This research got 5 recommendation of item set which are H034&H003 (Turmeric capsules (general medicine) & Cissus quadrangularis L. Capsules), H034&H035 (Turmeric capsules (general medicine) & Makhampom Makhom (General Medicine) 120 ml.), H034&H009 (Turmeric capsules (general medicine) & Momordica charantia capsule), H034&H036 (Turmeric capsules (general medicine) & Capsule Fah Talai Throne (General)), H035&H003 (Makhampom Makhom (General Medicine) 120 ml & Cissus quadrangularis L. Capsules) all of item set are wining set that most occur in every season, researcher recommend company to do marketing activity on all of this set of product.