eCommerce Benchmark KPIs: Household Care in Pakistan

In 2023, next to an add-to-cart rate of 13.5%, a cart abandonment rate of 87.7%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs for Household Care in Pakistan also consist of an AOV of US$22.1, a discount rate of 17.3%, and a return rate of 1.8%.

在2023年，巴基斯坦家庭护理电子商务基准关键绩效指标（KPIs）除却13.5%的加入购物车比率、87.7%的购物车放弃率以及1.7%的转化率之外，还包括平均订单价值（AOV）为22.1美元、17.3%的折扣率和1.8%的退货率。