Intentions on marketing budget allocation for influencers in Australia 2023

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, 67 percent of respondents intended to increase their influencer marketing budget over the next 12 months. In contrast, only seven percent intended to decrease their budgets.

根据2023年2月对澳大利亚网红营销行业进行的调查，67%的受访者计划在未来12个月内增加其网红营销预算。相较之下，仅有7%的受访者意图减少预算。