DEVELOPING ENGLISH SPEAKING SKILLS OF UNIVERSITY STUDENTS THROUGH GAMIFICATION AND INTERACTIVE DIGITAL PLATFORMS

This article examines the potential for developing English speaking skills in university students using gamification and interactive digital platforms. It analyzes the theoretical foundations of gamified learning, the specifics of developing communicative competence in a digital educational environment, and practical techniques and tools for enhancing student motivation and the effectiveness of oral communication training. A conclusion is reached regarding the feasibility and effectiveness of integrating digital gaming technologies into foreign language teaching at universities.