Market share of leading smartphone brands in the Netherlands 2017-2018

In 2018, Samsung was the biggest smartphone brand in the Netherlands with a market share of close to 40 percent. This is a decrease compared to the previous year. Second in the Netherlands was Apple. These two brands together took up almost 75 percent of the total market. Chinese Huawei experienced an increase in market share between 2017 and 2018. It is unclear whether this stayed the same in 2019, as the source discontinued its research into the topic. The number of smartphone users in the Netherlands reached around 15 million people in 2018, whereas the country’s smartphone penetration rate was at roughly 88 percent that year. Which smartphone model is the most popular in the Netherlands? In early 2018, the most-owned smartphones in the Netherlands were relatively old iPhones. The Apple iPhone 5 was the most popular smartphone then, followed by the iPhone 6, 6s and SE. The newest Samsung Galaxy model back then, the S7, was the most popular Android smartphone. Who uses smartphones the most? As of 2017, roughly 99 percent of the individuals in the Netherlands aged 13 to 19 years old indicated they used a smartphone to access the Internet. This was significantly higher than, for example, 50- to 64-year-olds, of which 80 percent accessed the Internet through a smartphone.

2018年，三星在荷兰智能手机市场中占据领先地位，市场份额接近40%，相较于上一年有所下降。苹果位居荷兰市场第二，与三星共同占据了近75%的市场份额。中国华为在2017年至2018年间市场份额有所增长。然而，由于数据来源停止了对该主题的研究，2019年的情况是否保持不变尚不得而知。2018年，荷兰智能手机用户数量约为1500万人，该国的智能手机普及率大约为88%。在荷兰，哪款智能手机最受欢迎？2018年初，荷兰最受欢迎的智能手机多为较旧的iPhone。当时最受欢迎的智能手机为苹果iPhone 5，其次是iPhone 6、6s和SE。当时最新款的Samsung Galaxy手机S7，是市场上最受欢迎的安卓手机。谁是最频繁使用智能手机的人群？截至2017年，大约99%的13至19岁的荷兰年轻人表示他们使用智能手机上网。这一比例显著高于例如50至64岁的群体，其中80%的人通过智能手机上网。