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Data for: Content is King - But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses

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NIAID Data Ecosystem2026-03-10 收录
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https://data.mendeley.com/datasets/35mfg9d529
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资源简介:
Raw data that were the basis for the analysis in our manusript "Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses". Further information on how the analyses were run is found in the manusript.
创建时间:
2019-02-18
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