Stop Measles with Just One Shot Stop Measles with Just One Shot

Contributor(s): Australia. Department of Health The History of Medicine Division. Prints and Photographs Collection Publication: Australia. Department of Health, [ca. 1990] Language(s): English Format: Still image Subject(s): Immunization Programs Measles Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: Measles remains one of the major causes of vaccine-preventable deaths in the world. Prior to 1963, almost everyone got measles; it was an expected life event. Each year in the U.S. there were approximately 3 to 4 million cases and an average of 450 deaths, with epidemic cycles every 2 to 3 years. More than half the population had measles by the time they were 6 years old, and 90 percent had the disease by the time they were 15. After the vaccine became available, the number of measles cases dropped by 98 percent and the epidemic cycles drastically diminished. In the late 1990s, however, there were still an estimated 30 million measles cases and 880,000 measles-associated deaths worldwide, with 85 percent of deaths occurring in Africa and South East Asia. In recent years a dramatic reduction in measles incidence and the elimination of endemic measles transmission has been achieved as a result of national campaigns like the one depicted in this poster. The poster uses a common strategy by featuring a happy and healthy child as the dominant image. The message is conveyed simply and boldly at the top of the poster in red lettering. Emphasizing simplicity and convenience, the poster tells the viewer that it only takes one free shot to prevent measles.. NOTE: Slide of original poster image is slightly blurry. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X33 (See in Profiles in Science) Profiles in Science ID: VCBBCQ Permanent Link: http://resource.nlm.nih.gov/101584655X33 Archival Collection: Visual Culture and Health Posters (Profiles in Science)