Verto US Clickstream and App Data Feed, double opt-in fully GDPR compliant

The data feed files available are outlined below and include coverage across Android, iOS, Windows, and Mac: Application Foreground Sessions - Each record denotes an application (app) usage event and Web Page View Events - Each record denotes a web page download generated by the panelist device Search Events - Each record denotes a search made with the panelist device across search engines and top retail sites Panelist Reference Data - Each record describes background information of a panelist Device Reference Data - Each record describes background information of a panelist device Taxonomy Reference Data - Each record describes the brand and content category taxonomy of a reported event or subject In addition to the core data feed, Verto also offers a number of enriched data feeds that cover uncover key YouTube and E-Commerce behaviors. YouTube Video Sessions - Each record denotes a YouTube video viewing event as well as associated metadata Online Retail Events - Each record denotes an ecommerce site/app event/interaction made with a device Point-of-Interest Sessions - Each record in the location denotes a geographic location session Full data specs and sample files are available but require a mutual NDA to be in place.

搜集汇总

背景与挑战

背景概述

该数据集提供美国点击流和应用数据，涵盖Android、iOS、Windows和Mac平台的应用使用、网页浏览、搜索事件等基础数据，以及YouTube视频观看和电子商务互动等增强数据流。所有数据均通过双重选择加入并完全符合GDPR规定，数据规格和样本文件需在签署保密协议后获取。